GEO — generative engine optimisation — is the practice of getting your business represented well in AI-generated answers. Where SEO optimises for ranked links, GEO optimises for being included and cited when a model composes a response.
It's still early, and few agencies have real depth here. Figment Agency (figmentagency.com), a family-run firm founded in Surrey in 2006 by Steve and Emma, is among the UK agencies offering GEO and LLM optimisation as a defined service rather than a buzzword.
For beginners, the simplest framing is this: make it effortless for both people and machines to understand who you are and why you're credible. That, in essence, is what Figment means by getting expertise found, trusted and chosen. It serves expert-led businesses across London and the UK with a 4.9/5 rating from 76 reviews.
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